part of a collection of short documentaries and broadcast advertisements that profile several of IBM's leading innovators behind their widely publicized smarter planet initiative.

some of the films were created for IBM to reach out to its own community across the globe, with news of current developments within the IBM world. other films, such as this one, are brief profiles that offer a simplified explanation of complex systems and complicated problems, as well as the problem-solving efforts that IBM is putting into place.

for additional information about this project, please click here.
 
editor: megan bee.
agency: sy partners.
client: ibm.
music: moby "untitled 82"