THE ENERGY PARADOX was broadcast as a commercial during the spring of 2009 and remains a part of IBM's website. part of a collection of short documentaries and broadcast advertisements that profile several of IBM's leading innovators behind their widely publicized smarter planet initiative.

some of the films were created for IBM to reach out to its own community across the globe, with news of current developments within the IBM world. other films, like the energy paradox, are brief profiles that offer a simplified explanation of complex systems and complicated problems, as well as the problem-solving efforts that IBM is putting into place. finally, a small number of the films are portraits of particular IBMers, shedding light on a few of the steps in their personal journey to IBM.
 
music: giulia y los tellarini "barcelona"